Basseterre, St. Kitts, February 20, 2014 (SKNIS): The St. Kitts Investment Promotion Agency (SKIPA) recently re-branded its institution by unavailing a new website, logo, tagline and the first edition of the Golden Book of St. Kitts. At the launch held on (Wednesday February 19), CEO of SKIPA, Ambassador Rosalyn Hazelle stated that “SKIPA was charged with the responsibility to proactively market St. Kitts as an attractive investment location as well as to facilitate investments into the country.” She explained why creating a new logo was necessary. “Having carried out an internal assessment in 2011, it was realized that a SKIPA logo was a strong brand for the institution,” she explained. “However, it did not adequately brand the country, therefore we embarked on a transitioning, that led us to where we are today.” Ambassador Hazelle stressed that a strong country brand has the potential to increase the profile of St. Kitts as an investment destination in the global market, and mentioned that the new website has been designed to meet international best practices for Investment Promotion Agency (IPA’s). In his feature presentation, Prime Minister the Rt. Hon. Dr. Denzil Douglas and Minister with responsibility for Finance lauded the efforts SKIPA has made since its commencement and praised them for this new venture. “Today, SKIPA is expanding its efforts to ensure that the highly competitive profile that St. Kitts and Nevis has earned, is well understood within the reputable and responsible International Investment Community (IIC),” he said. “The Agency is doing this via the launch of its new website, www. and through the Golden Book of St. Kitts.” Prime Minister Douglas gave some insight as to why the Golden Book was done. “The Golden Book was created to meet the pressing informational need of local and foreign investors,” he stated. “It was also created to increase the ease and efficiency with which businesses can be conducted in St. Kitts and Nevis.” Dr. Douglas stressed that the SKIPA’s logo which reads invest St. Kitts, is clear, strong and to the point. “It signals the fact that the Government has built a competitive, highly regarded investment climate here in the Federation.” According to Ambassador Hazelle, in 2012, when compared to 2009, SKIPA was rated most improved IPA in the English speaking Caribbean and second only to the Dominican Republic, when added to the CARIFORUM countries.